Google’s U-Turn: Why Looker Studio is Data Studio Again (and the Real Cost of “Free”)
On April 11, 2026, Google executed a surprising strategic reversal that signaled the end of a long-standing identity crisis in the analytics world: it officially retired the “Looker Studio” brand and reintroduced the “Data Studio” name. This move marks the conclusion of a 3.5-year experiment in product unification that began in October 2022. For users […]
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